Sources

News Release

Electronic Arts Inc. – Press releases. Electronic Arts. (n.d.). https://ir.ea.com/press-releases/default.aspx 

Introducing oculus quest 2, the next generation of all-in-one VR. Meta. (2020, September 24). https://about.fb.com/news/2020/09/introducing-oculus-quest-2-the-next-generation-of-all-in-one-vr(Sourced technical information surrounding their headset to mock in the news release)

Brand Storytelling

Electronic Arts home page – Official EA Site. (n.d.-d). https://www.ea.com/ 

The SimsTM 4 – download free – electronic arts. (n.d.-e). https://www.ea.com/games/the-sims/the-sims-4 

Infographic

2023: A year powered by Interactive Entertainment. (n.d.). https://www.ea.com/news/year-in-gaming-2023 

SWOT Analysis

Clement, J. (2024, January 29). U.S. video game businesses 2023. Statista. https://www.statista.com/statistics/1175299/video-game-businesses/ 

EA – Research & Technology. (n.d.-b). https://www.ea.com/technology 

EA – AI & Machine Learning Research. (n.d.-b). https://www.ea.com/technology/research/ai-machine-learning 

Creative Brief

VR headsets throughout history. VR.Space. (2022, March 24). https://vr.space/news/equipment/vr-headsets-throughout-history/ History of virtual reality. Virtual Reality Society. (2020, January 2). https://www.vrs.org.uk/virtual-reality/history.html